Eyetracking in usability testing enterprise ux medium. Jakob nielson and kara pernice put together the findings from 1. May 02, 2007 eye tracking adds detailed, quantitative data to the usability testing process. When deciding whether to undertake eye tracking on your site it is important to consider your goals and resources as well as the capabilities and limitations of the testing method. Eyetracking research conducted in one of our 8 usability labs. Mar 10, 2016 when conducting usability testing, moderators rely heavily upon observations and interviews in order to evaluate medical devices.
Eye tracking usability studies let you see where on the screen users look. Top 8 usability testing methods moderated, unmoderated, remote. Quantitative usability testing with tobii t60 eye tracker and. Objective eye tracking are the leaders in eye tracker sales, rentals, training and consulting in the asia pacific region. Jul 27, 2018 setting up a freely movable mobile device for realtime eye tracking and usability testing this article assumes that you are familiar with usability testing.
Let our eye tracking experts run your usability testing for you. We sell and rent tobii eye trackers to universities, market research agencies and corporates, ux and usability companies across south east asia, australia and new zealand. The eyetracking system helps you to get a more detailed view of the user behaviour. Webcam eyetracking for usability testing gazerecorder automatically records using ordinary webcams, where people look and what they engage with on their computer screens. Top 12 eye tracking hardware companies ranked imotions. In the field of usability and marketing research eye tracking observations help you to get a better understanding of your users needs and behaviour. Benefits of usability testing with jaws and eyetracking users on the census regions web site presented at the fedcasic conference march 24, 2011 lawrence a. Improving ifus with eye tracking, human factors, and design. Sep 19, 2017 user testing with eye tracking software allows uxers to watch the live eye tracking stream provides during usability testing. Webcam eye tracking for usability testing gazerecorder automatically records using ordinary webcams, where people look and what they engage with on their computer screens. When conducting usability testing, moderators rely heavily upon observations and interviews in order to evaluate medical devices. The mobile usability test was conducted using wearable eye tracking glasses tobii glasses 2. In addition to licensing our cloud software, we support you in your eye tracking projects.
Even without actually taking part in eye tracking studies, there has been a lot of valuable findings made available for web professionals through the work of others in eye tracking. To do eye tracking properly requires some really expensive specialist equipment and training to use the software and analyse the results. Apr 04, 2017 eye tracking is a tool utilized by ux researchers in usability testing to record users eye behavior when they are conducting a user test on an interface. Eyetracking camera has ben proven useful technology and my team was able to recognise the benefits of the usability testing outputs. Eye tracking is, simply, the observation and recording of eye behaviour such as pupil dilation and movement. We provide fullservice eye tracking research, which ranges from study design and data collection to analysis and reporting. The accuracy of the eye tracking data in these conditions is estimated at 0,4 on real working. It shows them what the user is looking at and when, allowing for targeted and efficient probing to contextualize performance data.
History of eye tracking in usability research eye tracking has a long history in usability research but has not widely been used. Setting up a freely movable mobile device for realtime eyetracking and usability testing this article assumes that you are familiar with usability testing. The user experience relies heavily on user testing, as it helps developers to understand how users interact with the design. This provides the testing team with a deeper understanding of behavioral patterns and therefore allows them to ask more relevant and personalized questions, for fuller insights into the users interaction. Use of eyetracking software in usability testing offers researchers, engineers, and designers a birds eye view of the user experience. Our stateoftheart usability labs allow observation of all aspects of the user experience. Eye tracking software calibrates the computer monitor for the students eyes and is useful in usability studies to track how the user views a page. You can rely on gazerecorder if you need a utility that can track your eye movement while you are operating your computer. Nov 26, 2019 eye tracking in usability testing the combination of usability testing and eye tracking is a powerful one, giving you an extra layer of insights into the behavior of your users. Software and application usability eye tracking shows the immediate reactions of users, as well as the distribution of their attention in an interface. Eye tracking in user experience ux and usability tobii pro. The issue with camera drivers prevented us preparing more. Eye tracking does have value as a secondary diagnostic tool. The value of eyetracking software in medical device.
The use of eyetracking in usability testing of medical. Eye tracking and its application in usability and media research. Eye tracking in retrospective thinkaloud usability testing. In this section, we explore different usability testing methods, when you should use them, and why. In the context of usability testing, eye tracking does not determine the presence of a usability problem, but helps determine what led to that problem in conjunction with performance data, facilitator observations and user selfreporting.
With a foundation in the principles of human factors and graphic design, design science is also integrating unique and powerful new tools, like eye tracking software, that can be used to add. It has applications in many areas, including psychological research and packaging design, but with regards to screenbased media, its primarily used by researchers to identify where users are looking. Our clients can watch from our comfortable observation rooms or remotely using our secure streaming system. You might also want to check out some of the remote testing options such as trymyui. The client sought eyetracking, incs assistance in evaluating the usability and visibility of a new website feature, designed to assist customers with the purchase of highend electronics. Combining usability testing with eyetracking technology. Dec 04, 2014 the mobile usability test was conducted using wearable eye tracking glasses tobii glasses 2. Eye tracking study a quantitative web usability testing illustration using a tobii t60 eye tracker and tobii studio software. Eye tracking research conducted in one of our 8 usability labs. This can be useful for testing visual design treatments and learning how users retrieve information from your product or app. Jun 21, 2016 eye tracking camera has ben proven useful technology and my team was able to recognise the benefits of the usability testing outputs. We are no longer limited to just general measures e. Hallway testing edit hallway testing, also known as guerrilla usability, is a quick and cheap method of usability testing in which peoplee. Objective eye tracking eye tracking technology and software.
Adding mobile eyetracking to your usability studies. In the field of usability and marketing research eyetracking observations help you to get a better understanding of your users needs and behaviour. Usability testing software with eye tracking tools user. Eye tracking is a tool utilized by ux researchers in usability testing to record users eye behavior when they are conducting a user test on an interface. Benefits of usability testing with jaws and eyetracking. Equipment and software to perform eye tracking testing can be purchased through web and usability solutions vendors and can be quite costly. Eye tracking adds detailed, quantitative data to the usability testing process. It is usually equipped with a tracker that is installed on the device, where its camera is directly facing the users pupils. Equipment and software to perform eye tracking testing can be purchased through web. Testing software and applications during development is important to ensuring they are effective for the user.
Mobile device usability testing with tobii glasses 2 youtube. Individual consulting and participation in your projects. The eye tracking system helps you to get a more detailed view of the user behaviour. Many of the human gaze movements are not directly controlled by the consciousness. Usability testing is a powerful tool for evaluating a websites functionality and making sure people can navigate it efficiently. In addition to assessing the feature itself, the client wished to examine comparable tools on competitor sites. While the test participant is working on a realistic work task, such as ordering a product, we capture the users eye gaze with our eye tracker. Still, its important to learn when you should use eye tracking, and when youre fine without it. Eye tracking is especially powerful when it is used in combination with a traditional usability test.
Eye tracking, visual attention and the limits of conventional usability methods eye tracking has been used for nearly one hundred years in psychology, focusing on recording eye movements while reading. Although the evaluated significance of them varied, a couple of findings stands out as important, indicating that the use of eyetrackers can indeed contribute positively to the results obtained from a usability test based on traditional ethnographic methods. User testing with eye tracking software allows uxers to watch the live eye tracking stream provides during usability testing. Whether for software, websites, computerbased training or virtually any other digital interface, ease of use is extremely important. Quantitative usability testing with tobii t60 eye tracker. Data collection according to your target group definition.
Using eye trackers for usability evaluation of health. This chapter provides a practical guide for either the software usability engineer who considers the benefits of eye tracking or the eye tracking specialist who considers software usability. One of the easiest ways to get started with usability testing is session recordings. The scholars as poole and ball 2005 gould and zola 2010, wang et al. For example, its worth conducting eye tracking to understand whether your form field design is optimized for quick scanning users can scan the form and understand all required fields at a glance. Older equipment was headmounted and more modern equipment looks just like a monitor. In turn, it helps to make the best user experience possible, and aid users in completing their task, increasing conversions overall. The software, along with appropriate hardware, reflects, records, and tracks the students eye movements. Eye tracking and its application in usability and media. Eyetracking is not essential to usability testing, but if you can afford it and have the time to learn how to use it effectively, it is definitely worth it. Eye tracking allows you to uncover usability problems without disturbing natural user behavior. Learn the basics of setting up and running an eye tracking usability study. Eye tracking in usability testing the combination of usability testing and eye tracking is a powerful one, giving you an extra layer of insights into the behavior of your users. How to use eye tracking in usability tests user experience.
Newer technology is easier to use and less invasive. Top 8 usability testing methods moderated, unmoderated. Techniques popularly used to gather data during a usability test include think aloud protocol, codiscovery learning and eye tracking. Before jumping in to eye tracking, its worth considering whether you are utilising less expensive testing methods to the best of their potential. Jun 30, 2009 eye tracking study a quantitative web usability testing illustration using a tobii t60 eye tracker and tobii studio software. Software and application usability testing with eye tracking. Our experienced team has performed hundreds of user experience studies in areas such as web, mobile, and wayfinding to enhance visibility and attention. The accuracy of the eye tracking data in these conditions is. While this can be a great benefit for many users, this advantage is dependent on the software working well if it doesnt function as hoped, or offer the capabilities required, then the price doesnt matter. The use of eyetracking provided five unique insights and findings.